In the future, every product will have 5 owners in its lifetime.
When it’s as easy to sell as it is to buy, the massive abundance and value hidden in our closets will be revealed, and our very concept of ownership will be transformed. Our belongings will evolve as dynamically as we do when every product has five lives instead of one.
Make fashion fair
We’re on a mission to bring trust and fairness to fashion, by making great style affordable and accessible to everyone.
Get anything you want
Sell the things you love when the honeymoon is over, and use the money you earn to get beautiful new things. Then, rinse and repeat. You already have everything you need to get started.
Become the person that your 13-year-old self dreamt about, but even smarter and tougher and with better shoes. Make the outside match the inside. Power pose. Show the world who you really, really are.
Share your style, spread the love
Corporations and ad campaigns shouldn’t control our perception of beauty. Instead, we celebrate each other’s unique style by sharing the things we love and empowering others to look great. Together, we can have it all.
Cut the clutter. Less is more. One beautiful, well-made product is better than many mediocre ones.
Transparency breeds trust
Authenticity is important, from the clothes you wear to the words you share.