Using Facebook, raise awareness of Pact coffee and make people want to try it.
To get people drinking better coffee by making it accessible to everyone.
• Making things simple and fun
• Fresh is best
• Care about making people feel loved
To Make the world more open and connected.
• Move fast
• Be bold
• Be open
• Build social value
Facebook wants to connect people and Pact wants them drinking better coffee. We’re putting an interactive coffee trolley on the streets of London. It dispenses free coffee, two cups at a time. Under one condition: that you share a smile with someone new.
An interactive screen encourages people walking by to find someone to share a cup of coffee with. The Trolley’s interface requires two smiling faces to dispense the coffee. A smile-o-meter allows the interface to communicate with the participants, saying things like “Come on, you call that a smile?” The interface snaps a photo and posts it to Pact’s Facebook page. Users are prompted to access Pact’s Facebook page from their mobile and tag their photo to be eligible to receive a free month of coffee delivered to their home.
We covered a whiteboard in coffee and social media terms. This resulted in a web of facts and assumptions about each, some of which crossed over and shared similarities and some of which did not. From this we learned that the idea of sharing was going to be the backbone of our concept.
To break down the brief, we listed features and attributes of both Facebook and Pact on individual cards so that we could easily move them around and create meaningful pairings. This organic process allowed us to draw unexpected connections.
We threw around several ideas ranging from a virtual coffee date, to an at home tasting event, to a coffee fairy (which we won't even go into). After weeks of surrounding ourselves with all aspects of both Pact and Facebook, we developed a solution that best spoke to the brief. Our solution stemmed from the idea of a coffee trolley that only dispenses two cups of coffee at a time, encouraging passersby to share and engage with someone new.
Our goal was to create an interface, in line with Pact's current branding, that would encourage people to interact with someone new.
Things we considered:
So we had an interface, but how would we show it in context? One of our earliest ideas was to render a minimal London in Cinema 4D. However, we realized that this approach wasn't doing Pact's crafty brand any justice. So we sat with our brief and thought more about Pact's core values: craft and making things simple and fun. And then a paper city was born.
Paper Craft, UX & Concept Development
UI/UX, Animation & Concept Development
Research & Concept Development
Storyboarding, Video Footage & Editing